hi-TATA-x Wins Prestigious MUSE Design Award

We are thrilled to announce that hi-TATA-x, the world’s first AI-powered plush companion, has been honored with the MUSE Design Award, an international recognition that celebrates outstanding product design and innovation.

The MUSE Design Awards, known for spotlighting creative excellence across industries, selected hi-TATA-x for its unique fusion of cutting-edge AI technology with an emotionally resonant, huggable form factor. Unlike traditional gadgets, hi-TATA-x is designed not just to be smart, but to be soft, warm, and alive — a companion that grows with you.

A New Standard for Emotional AI Design

hi-TATA-x’s award-winning design was praised for seamlessly combining AI sensory intelligence — including facial and expression recognition, sound and touch responsiveness, and adaptive personality development — with a plush, approachable aesthetic that invites interaction. This duality of “technology with warmth” sets a new benchmark for how future AI-driven products can enhance human life.

Recognition of Innovation and Vision

Winning the MUSE Design Award underscores our vision of making hi-TATA-x more than a product — but a bridge between people and technology, delivering companionship, emotional value, and playful interaction in everyday life.

“This award is not just recognition of design,” said Jiabin, the co-founder of hi-TATA-x. “It’s a testament to our belief that AI should bring people closer to their emotions, not further away. hi-TATA-x embodies that mission by being smart enough to recognize you, and soft enough to hug you.”

About MUSE Design Awards

The MUSE Design Awards is an international competition recognizing designers whose creativity and innovation advance their industries. Judged by an esteemed panel of professionals, the award represents one of the highest honors in global product design.